Florence & Alice begins | Photoshoot I

Florence & Alice has officially launched!

For as long as I can remember I have loved flowers. From when I would rush to the flower markets at 5am to select the freshest flowers of the day for my florist business and freelancing for hotels creating their floral displays for wedding receptions and events. Now we have Florence & Alice and I am absolutely thrilled!

I adore fresh flowers, their shades and their perfumes. Yet, if I was to venture into the world of silks they had to be good... and I mean REALLY GOOD. They had to look realistic or I wasn’t going to do this. Silks have come a long way in recent years and I hope you will agree that with my experience in the ‘real world’ of flowers I have been able to craft a collection of bouquets that look as natural as humanly possible.

For my youngest daughter, ( meet Florence) the launch involved months of patiently working as my model and website technician, coming and going from university where she was studying Journalism. I will forever be indebted to her. She has a passion for wildlife and the environment, and features much of her work on her blog: https://madeleinemblog.wordpress.com/

For myself, months have been dedicated to research, planning, styling and designing.

I'm incredibly proud of what we have created and I hope that you will entrust me with your wedding flowers, I promise not to disappoint.

Thank you to my husband Mr F&A and daughters Florence and Alice for their encouragement and for cheering me on!